Email Marketing
The Psychology behind email marketing
Email marketing if done right can put your selling process into Auto Pilot
This is leverage at its best
Once you have set up your automated email sequence you can sell your digital products on auto pilot. Your products will be sold while you sleep, while you on holiday and while you spend time on the things you want to spend your time on.
I hope this gets you as excited about email marketing as I am. This is the newest most powerful leverage you can find online for your very own Website.
This is why email marketing is so powerful
Most people battle to make offers and sell in the digital world
Psychology of Selling
These are Robert Ciadini’s 7 Principle from his book Influence
- Reciprocity
- Commitment & Consistency
- Liking
- Authority
- Social Proof
- Scarcity
- Unity
We are going to show you a proven formula, a system that you can use to help you get on the right track with your email marketing
Using sales techniques that have worked for years
This automated system once set up will make the sales for you
The outcome you will get
How to write emails that sell
By the end of this section you will have written your first email sequence
Email is going to be the foundation of you making money
Building Trust with Email Marketing
Trust is the most important step in getting the sale
If the person does not trust you they will not buy from you
You need to become the trusted source that can provide the solution that they desire to solve their problem.
Persuasion Email Marketing Techniques
The words you use in your emails can influence the reader, this is called copywriting and we will cover this in more depth in a later section.
Human Psychology
The Free economy has created an expectation that you need to give something away for free that gives your potential customer value before they actually buy from you. If you can deliver this value for free then you will be more likely to get them to buy from you later.
An example of this is our free course on how to build your first wordpress website.